Capture.
Choose the moment. Film the human story around it.
NFL FILMS × MICROSOFT
WHAT WILL YOU DOWITH ALL THIS POWER?
A creative conversation about
what we could make together.
ONE LEAD IDEA. FOUR THOUGHT STARTERS.FOR DISCUSSION
01 / CHAPTER LXI: MADE LIVE
THE LEAD IDEAA SUPER BOWL AD.
MADE AT THE SUPER BOWL.
Capture a defining moment. Turn it into a film on Windows.
Share it before the final whistle.
THE GAME HAPPENS. THE FILM FOLLOWS.
One play.
One story.
NFL Films captures the anticipation, the play and the reaction. A director and edit team shape the story on Windows, while the game is still being played. The making-of reveals how they did it.
Create.
Edit, mix and finish on Windows inside the stadium.
Release.
Aim for an in-game ad break. Explore digital and social delivery with NFL Films.
THE COLLABORATION
Develop the film with NFL Films, with Ken Rodgers as a potential creative lead. Start with a full workflow test: capture, edit, approval and delivery.
Explore the ideaThe moment. The film. The live production.
The game becomes the film.
A Super Bowl ad made from the Super Bowl as it happens. NFL Films captures a defining play and the human story around it: the anticipation, the catch, the reaction. A director finds the story inside that moment and turns it into a film while the game is still being played.
Windows inside the process.
An edit team works inside the stadium, bringing the footage into Windows to cut, mix and finish the film. The ambition is to share it before the final whistle, ideally in an in-game ad break. Alongside the finished piece, a making-of follows the crew and editor as they turn a moment everyone just witnessed into a story worth watching again.
Build it with NFL Films.
Develop the creative and production approach with NFL Films, with Ken Rodgers as a potential creative lead. Agree on the access, the kind of moment to follow and the route to release. Start with a full workflow test—from capture through edit, approval and delivery—to establish what can happen within the game. Explore digital and social delivery alongside the broadcast ambition.
TO EXPLORE TOGETHERWhat would it take to make and release a film before the game ends?
FOUR MORE IDEAS TO EXPLORE
Different stories.
The same creative ambition.
02 / THE OFFSEASON
DOCUMENTARY SERIESTHE SEASON ENDS.
THE WORK NEVER DOES.
The Official OS of the Offseason.
Three franchises. One ambition: win the next Super Bowl.
Follow a finalist recovering from defeat, a team rebuilding and a contender running out of time. From free agency to opening kickoff, the series reveals the decisions—and consequences—that shape their next season.
WINDOWS IN THE STORY
Film study, scouting and analysis: show the Windows tools used in the daily work of building a team.
Built far from
the spotlight.
A scout sees something others miss. A front office makes a bet. Months later, we see what it meant.
Explore the ideaThe teams. The stakes. The consequences.
The season we never see.
For fans, football ends with the Super Bowl. For the people responsible for winning the next one, it’s just getting started. Follow three franchises: one recovering from a heartbreaking Super Bowl loss, one rebuilding from the bottom, and a contender whose championship window is closing.
Decisions become consequences.
From free agency and blockbuster trades to scouting, the draft and training camp, follow general managers, scouts, coaches and analysts as they build their next team. A scout identifies an overlooked prospect. A GM risks everything on a trade. A team passes on a quarterback who becomes another franchise’s future. Stay with those choices long enough to see what they mean. One team’s loss becomes another’s opportunity.
The work behind the next season.
Windows belongs in the daily work: film study, scouting reports, data analysis and roster decisions. With NFL Films, explore access to the people making those calls and the stories connecting their teams. The series begins after the Super Bowl and ends at opening kickoff. The offseason isn’t the absence of football. It’s where the next Super Bowl is won.
TO EXPLORE TOGETHERWhich teams and people could give us the most revealing view of the offseason?
03 / ON THE CLOCK
DOCUMENTARY FILMMONTHS TO PREPARE.
MINUTES TO DECIDE.
The first round of the draft, told from inside the decisions.
One team’s decision becomes another team’s dilemma.
Follow the preparation into draft night. Phones ring. Trades change the board. A prospect disappears one pick too soon. Inside the draft rooms, months of work come down to the next call.
WINDOWS IN THE STORY
Scouting reports, film and analysis come together on Windows as teams weigh their next move.
Explore the ideaThe preparation. The pressure. The ripple effect.
Months of work. One night.
Fans see the picks. This film reveals the work behind them: scouts studying prospects, coaches reviewing film, analysts comparing reports and general managers building their boards. Begin months before draft night, establishing what each team needs—and the player it believes could change its future.
A thriller across the league.
Then the first round begins. Phones ring. Trade offers arrive. A player unexpectedly falls. The prospect a team has spent months preparing to select disappears seconds before its pick. Cut between draft rooms as each decision forces another franchise to rethink its plan. Follow the full first round, carrying those connected stories through to the final selection.
Microsoft inside the decision.
Explore how tools such as Microsoft Teams, scouting analysis and shared draft boards help people communicate, weigh trades and respond in real time. The technology lives inside the pressure of the moment. With NFL Films, identify the teams and access that could reveal both the preparation and the split-second choices it leads to.
TO EXPLORE TOGETHERHow could we connect the stories inside different draft rooms as the night unfolds?
04 / SIDELINE STORIES
DOCUMENTARY SERIESTHE GAME.
FROM THE OTHER SIDE
OF THE SCREEN.
If these tablets had eyes and ears,
imagine the stories they could tell.
A camera mounted beside a Surface screen looks back at the players and coaches studying it. Frustration. Debate. A sudden realization. NFL Films follows the adjustments and the people making them.
SURFACE IN THE STORY
The device becomes the viewpoint. A compact, SnorriCam-inspired rig puts us inside the conversation around the screen.
Explore the ideaThe perspective. The reactions. The realization.
Give the screen a point of view.
Surface sits at the center of some of football’s most revealing conversations. This series would let fans see the game from that position: looking back at the players and coaches huddled around the screen, trying to work out what happens next.
Stay close to the moment.
A custom, SnorriCam-inspired camera rig would stay fixed to the tablet while the world moves around it. A quarterback dissects an interception. Teammates argue over a blown assignment. A coach works through a halftime adjustment. Then comes the quiet moment when someone sees exactly what went wrong—and what to change. The tension, frustration and breakthrough happen on their faces.
Build a story around the screen.
Work with NFL Films to turn those intimate exchanges into episodes about the moments that shape a game, a rivalry or a season. Test the rig in practice first, then explore game-day access. Surface is both a working tool and the viewpoint of the series. Every game has a story you haven’t seen.
TO EXPLORE TOGETHERCould we test this perspective in practice, then explore what belongs on game day?
05 / THE NFGL
GAMING + DOCUMENTARY SERIESSAME PLAYERS.
DIFFERENT GAME.
The National Football Gaming League.
NFL players take their rivalries to Windows PCs.
An offseason league for active NFL players, played on Windows PCs. Teams, rivalries, playoffs and a champion. Live matchups become a weekly NFL Films series, revealing the personalities behind the helmets.
WINDOWS IN THE STORY
Every matchup runs on Windows gaming PCs. The platform is part of the play.
Explore the ideaThe draft. The rivalries. The Offseason Bowl.
Helmets off. Headsets on.
An offseason esports league with one entry requirement: be an active NFL player. Recruit athletes across the league to compete on Windows gaming PCs, across racing, sports, shooters and fighting games. A possible opening: an Offseason Draft, where players recruit their own squads and division rivals become teammates.
A real competition. A weekly story.
Build teams, standings, playoffs and a champion. Stream matchups on Twitch, then shape the competition into a weekly NFL Films series, with the character-led storytelling of Drive to Survive. Give gaming the epic treatment: dramatic narration, slow-motion replays and larger-than-life player profiles. Capture the trash talk, outrageous celebrations and the discovery that elite athletes aren’t the best at everything. Imagine a lineman dominating a shooter or a star quarterback getting beaten in a racing game.
Build to the Offseason Bowl.
Weekly matchups, social clips and documentary episodes lead to a live championship event: the Offseason Bowl. Explore an arena or a venue such as Radio City Music Hall as a possible stage. The league runs on Windows gaming PCs. Microsoft powers the competition, while NFL Films turns the players, rivalries and unexpected alliances into a story fans can follow all offseason.
TO EXPLORE TOGETHERWhich players and games could make a first matchup worth watching—and a league worth following?
NFL FILMS × MICROSOFT / THE CONVERSATION
WHAT COULD
WE MAKE TOGETHER?
01Which story would NFL Films most want to tell?
02What access and approach could make it possible?
03What could we test together first?
Choose a direction. Shape the story. Make a first test.