Capture.
Choose the moment. Film the human story around it.
NFL FILMS × MICROSOFT
WHAT WILL YOU DOWITH ALL THIS POWER?
A creative conversation about
what we could make together.
ONE LEAD IDEA. FOUR THOUGHT STARTERS.FOR DISCUSSION
01 / CHAPTER LXI: MADE LIVE
THE LEAD IDEAA SUPER BOWL AD.
MADE AT THE SUPER BOWL.
Capture a defining moment. Turn it into a film on Windows.
Share it before the final whistle.
THE GAME HAPPENS. THE FILM FOLLOWS.
One play.
One story.
NFL Films captures the anticipation, the play and the reaction. A director and edit team shape the story on Windows, while the game is still being played. The making-of reveals how they did it.
Create.
Edit, mix and finish on Windows inside the stadium.
Release.
Aim for an in-game ad break. Explore digital and social delivery with NFL Films.
THE COLLABORATION
Develop the film with NFL Films, with Ken Rodgers as a potential creative lead. Start with a full workflow test: capture, edit, approval and delivery.
TO EXPLORE TOGETHERWhat would it take to make and release a film before the game ends?
FOUR MORE IDEAS TO EXPLORE
Different stories.
The same creative ambition.
02 / THE OFFSEASON
DOCUMENTARY SERIESTHE SEASON ENDS.
THE WORK NEVER DOES.
Three franchises. Three different challenges.
One ambition: win the next Super Bowl.
Follow a finalist recovering from defeat, a team rebuilding and a contender running out of time. From free agency to opening kickoff, the series reveals the decisions—and consequences—that shape their next season.
WINDOWS IN THE STORY
Film study, scouting and analysis: show the Windows tools used in the daily work of building a team.
Built far from
the spotlight.
A scout sees something others miss. A front office makes a bet. Months later, we see what it meant.
TO EXPLORE TOGETHERWhich teams and people could give us the most revealing view of the offseason?
03 / ON THE CLOCK
DOCUMENTARY FILMMONTHS TO PREPARE.
MINUTES TO DECIDE.
The first round of the draft, told from inside the decisions.
Follow the preparation into draft night. Phones ring. Trades change the board. A prospect disappears one pick too soon. Across the first round, one team’s choice becomes another team’s dilemma.
WINDOWS IN THE STORY
Scouting reports, film and analysis come together on Windows as teams weigh their next move.
TO EXPLORE TOGETHERHow could we connect the stories inside different draft rooms as the night unfolds?
04 / SIDELINE STORIES
DOCUMENTARY SERIESTHE GAME.
FROM THE OTHER SIDE
OF THE SCREEN.
A new perspective on the moments that change a game.
A camera mounted beside a Surface screen looks back at the players and coaches studying it. Frustration. Debate. A sudden realization. NFL Films follows the adjustments and the people making them.
SURFACE IN THE STORY
The device becomes the viewpoint. A compact, SnorriCam-inspired rig puts us inside the conversation around the screen.
TO EXPLORE TOGETHERCould we test this perspective in practice, then explore what belongs on game day?
05 / THE NFGL
GAMING + DOCUMENTARY SERIESSAME PLAYERS.
DIFFERENT GAME.
The National Football Gaming League.
NFL players take their rivalries to Windows PCs.
An offseason gaming competition brings out new teams, unexpected rivalries and the personalities behind the helmets. Live matchups fuel the conversation. NFL Films turns the competition into a series.
WINDOWS IN THE STORY
Every matchup runs on Windows gaming PCs. The platform is part of the play.
TO EXPLORE TOGETHERWhich players and games could make a first matchup worth watching—and a league worth following?
NFL FILMS × MICROSOFT / THE CONVERSATION
WHAT COULD
WE MAKE TOGETHER?
01Which story would NFL Films most want to tell?
02What access and approach could make it possible?
03What could we test together first?
Choose a direction. Shape the story. Make a first test.